Telemarketing. Some want to love it some want to hate it but at the end of the day, the telephone is a key aspect of every single business. As much as technology is changing to move towards automation, the human-to-human connection that takes place when two people have a conversation can never be replaced.
Telemarketing allows businesses, through the people they hire, to eliminate their culture and service or product over the phone so that the interested prospect feels comfortable before purchasing. It is unfortunate that telemarketing has some negative connotations but that is because of companies having the wrong staff manning the phones, making loud mistakes. We believe that as the world becomes more automated, that more and more people will want to speak to a human being on the phone. Humans are not meant to be isolated; we need each other and talking on the phone will become an important part of our civilization as more and more people continue to create worlds for themselves in their phones, computers, and social media. The companies that use the phone as the main method of communication with their customer will prosper as more and more people yearn for that human connection.