In order to keep up with fast advancing technologies and shorter customer attention spans, companies have to look at a varied range of marketing and sales techniques. With a great percentage of the world’s population now being mobile and online, marketing methods have gradually shifted to mediums that can best utilize this growing trend. However, outbound telemarketing services isn’t a new invention.
In fact, it’s been around from the time when mobile phones were just starting out and have survived the technology boom which has seen us go digital. But why is outbound telemarketing services so successful? Let’s take a look at five major advantages it has over other modes of marketing.
Outbound telemarketing follows a precise approach to making contact with prospective customers, understanding their needs and then following up with a solution. Unlike other methods like door-to-door marketing or email marketing, it helps companies get in touch with prospective customers on a real-time basis and turn prospects into leads by bridging the gap between their problem area and a potential solution. As a result, the leads generated are stronger and more authentic as compared with other methods of leads generation.
Since, outbound telemarketing services act as a beneficial interface between brands and prospective customers, in addition to generating leads, it also helps to qualify leads generated through other methods. Most lead generation techniques to suffer from a certain percentage of error, relating to duplicity, the error of omission and lack of genuine information. In such cases, an outbound telemarketing team can help with qualifying the leads and creating a more robust list of leads.
Since telemarketers have the opportunity to talk directly with prospective customers, they are in a prime position to verify the information generated from other sources and replace erroneous information with the correct details.
Outbound calling teams undergo great scrutiny with each aspect of the process being regularly monitored, measured and tested. Starting from the script used to call prospects, to the tone of the caller and even the time took on each is thoroughly measured and recorded for quality control purposes. Additionally, there are various CRM (customer relationship management) tools which help with managing an outbound process and monitoring the qualitative aspects of the process.
Each team has its own leader that is responsible for listening in on the calls and making rectifications in the process as needed. These aspects give companies leverage to fine-tune their marketing efforts and aim for higher customer satisfaction.
Traditional outbound sales teams travel door-to-door in order to conduct customer surveys or market products. Due to the physical nature of the process, there is a limit on the number of potential customers that can be reached in a day, while geographical restrictions further limiting the reach of the teams. Additionally, door-to-door teams might not always get in touch with the final decision maker with regards to the product, since most residential buildings have strict policies with regards to marketing professionals. In contrast, outbound telemarketing teams can get in touch with the target market directly in real-time bypassing such limitations and extract more meaning exchange than a traditional marketer.
One of the distinct advantages that outbound marketing teams have over digital marketing or lead generation systems is its human element. While filling a form or extracting information from surveys has its own quantitative advantages, when it comes to solving a customer’s problems or addressing grievances, the ability to talk to a human representative is more effective. These opportunities where customers come forward with issues can be used to redress the problem and then turn that into a positive for the company by showing proactive-ness and responsiveness to the customer’s needs.
In conclusion, these five major factors showcase why outbound telemarketing services are most effective when garnering new leads, qualifying leads, testing marketing strategies or addressing customer grievances. It adds a human element to the process, provides the ability to measure and monitor the approach and creates a connection with the customer.