It is essential for every established company to have its marketing and sales team, as the two work together to meet target goals. These goals may be in the form of increased clients or customers and higher revenue. Therefore, an appointment setting is the aforementioned shared responsibility between the two teams. On the marketing front, nurturing leads and setting the stage for conversation is vital. From here on, the sales team takes over and reaches out to potential clients, vying to secure them as permanent customers.
However, it is not necessary that things will function smoothly and go according to plan. The relationship between a marketing and sales team is often dysfunctional — as one may lack the resources to operate at full capacity. In such situations, consulting a third-party solution provider, i.e. sales appointment setting services will occur crucial. This article looks at 5 reasons you may want to contemplate outsourcing appointment B2B appointment settings.
1. Your CRM Is Full Of Inaccurate And Unorganised Data
There is nothing worse than trying to win customers over through bad sales intelligence. For instance, if you use a customer relationship management tool like HubSpot, it can either drive or derail your business towards success or loss. According to an online source, 40 percent of all B2B leads are victims of poor data quality which includes—expired information, missing form yields, typos, etc.
It is crucial to maintaining your company’s CRM database as it reduces mistakes and leads to an increase in revenue. As a business owner, knowing your clients well is imperative, what makes you interested in them and what services you can provide to help them. Reputable appointment setting companies guarantee error-free data, through a rigorous Q&A process and adherence to targeting criteria.
2. Create A Lead Nurturing System
No deal is necessarily better than the other until and unless they are closed or finalized. Each lead is at different stages of a client’s journey, and demand varied approaches. Leads at the bottom of the marketing funnel should be taken care of by your sales department.
Alternately, those at the top need to be nurtured for further development. The lack of a proper nurturing system makes a lot more challenging to manage leads, and you could end up losing clients. Appointment setting services are a great way to transform potential leads into sales
3. Marketing Qualified Leads Doesn’t Have The Desired Impact
A study conducted by Demand Gen Report indicates that 74 percent of marketers prioritized lead quality over quantity. It is crucial for businesses to question the impact of marketing qualified leads—do they start meaningful conversations with potential customers?
Appointment setting companies can deliver bottom-of-the-funnel leads to your sales team, increasing revenues. Additionally, your company’s marketing team can spend more time advertising existing MQLs, to attract potential clients.
4. You Are Not Meeting Your Revenue Goals
As a business owner, meeting your revenue goals is at the top of your To-Do list. However, you may have to overcome several obstacles before you cross over to the finishing line, i.e. monthly targets.
Also Read: How Appointment Setters Can Boost Up Your Sales
If your team is too small you reach limited clients, it is difficult to gain recognition and grow in an already crowded market. Working with appointment setting companies is a simple solution to boost opportunities as this will yield high-quality leads.
5. Save Time and Energy
Two things that are of great value to a businessman are time and energy. Today you can save both those things by hiring a professional sales appointment setting company. Typically your sales team is allocated with the task of generating quality leads and arranging meetings with clients. Most of the time, they attribute more than half of their workday to this duty.
If you allow an independent company to take over this aspect of your business, your employees times are freed up. Members of your sales team can devote their time to converting leads into actual clients during meetings.
Exclusive Calls appointment setter in USA opened its doors in 2008, for small to medium-sized businesses. The company’s objective was to find talent to handle essential everyday tasks, such as —telemarketing, customer support, appointment setting and back end office work. Currently, they have employees on 3 different continents who support English, Spanish and Tagalog necessities of clients. Exclusive Calls has helped thousands of businesses reach their potential and are not just here to help you survive, but are here to make you thrive!