In today’s world of cut-throat competition, a business can only survive if organizations manage to find a viable customer base. This is particularly enough because having one-time customers not only increases the cost per customer, but also creates a bad reputation regarding the products that the organization has to offer. For this purpose, they are tasked with the gargantuan responsibility of not only finding customers, but ensuring that they stay. You can only have so many departments and so many personnel dedicated to this task before you realize that the cost-benefit ratio is way off.
Generally, there are a lot of stages before a cold call becomes a retained customer. It is important that effective internal communication happens so that no internal mess-ups happen. Even after the cold call has become a warm lead, you’ll have a lot of pre-sales aspects to take care for which you’d need a separate set of the resource pool. Otherwise, the time spent in untangling administrative morass is time better spent on trying to bring in another lead. But that department would be a non-revenue generating, imposing a sizeable overhead on your revenue.
Besides, with limited scope and access, as well as the availability of capital expenditure, it doesn’t make sense for you to invest in your sales department especially if your organization is still in the nascent stages. This gap can be easily addressed if you were to outsource this aspect of your business, focussing solely on converting the leads into customers rather than actually bringing in the leads. Understanding when to let others take the reins is an important part of running a successful business.
Signs You Should Go For Appointment Setters
When You Need to Penetrate New Markets
You should remember that there are always better players in the market. Your product is only as good as the number of users. Without an established clientele, it becomes difficult when you have to focus on the entire thing yourself especially considering that the sales and marketing departments have to market, as well as find customers while retaining effective communication channels.
In those cases, it is ideal you find an appointment setting service Georgia like Exclusive Calls to take care of calling or emailing and doing the work so that you can go and close the deals.
When You have a Small Team
If you’re a start-up or a division of an organization that has come up with a new product, your ideal approach is to diversify risk. For that purpose, you won’t want to bring in a giant team of ivy league graduates without treading the water first. But a team of such small size can only do so much before being so swamped that everything becomes cluttered. According to V+M, each prospective client must be contacted at least 8 times to have a significant chance of a conversion. An appointment setting service can take that load off of your head by doing the groundwork for you.
Employee’s Alignment with Company Goals
Every time you enroll a new employee, you need to train him and bring him up to speed on your practices as well as quality consistency. With an appointment setting service New York, you have trained employees meeting high quality standards waiting for your brief to do what they’ve been doing all along. This removes the idle time constraint as well as wasted man-hours.
Must Read: Tips for Choosing an Appointment Setter Service in New York
Cost of Selection Process
Non-revenue generating departments like HR and Finance have to be charged man-hour rates for the time spent during the end-to-end process of selection and hiring. This is an additional overhead on your organization. Once this is done, the man-hour rate of the hired employee would include his training and transitioning time which increases the cost of your services affecting the competitiveness of your rates in the market. An appointment setting service removes that by charging you for the hours worked, allowing you to quote competitive prices.
Vetting the expertise of your talent pool can only go so far if sales and marketing is only an ancillary department for you. The right approach, right TG and the right demographics are something that would buildup with practice and time – something you can’t afford especially if you’re looking to make a mark in the market. an appointment setting service, on the other hand, does that as their primary business, bringing in time-tested approaches and skills to the table increasing your synergy prospects.
Partnering with Exclusive Calls
Exclusive Calls is unlike any other appointment setting service. You have the ultimate control over the personnel looking over your case, with real-time communication and information updation.
That way, you can ensure quality consistency while getting the entire infrastructure of Exclusive Calls. With Payroll and other aspects out of your hair, while drawing upon the vast client base built upon years of operation and networking, you get the best service while retaining your flair of business.